Service Line
Fill Your Courts. Prove Your ROI. Run One Marketing System for Every Sport.
TopSpin Digital runs the marketing layer your club software was never built for. Ads, lead follow-up that answers in minutes, review generation, and reporting that shows what your spend actually produced. Keep CourtReserve or Club Automation. This sits in front of it.
You keep CourtReserve, Club Automation, or whatever you run today. We do not replace it and we do not ask you to migrate.
Service Line starts with a 90 day sprint. 20 new player inquiries in 90 days, or we keep working at no charge for up to 60 more days.
Minimum ad budget and an entry offer required. Full terms on your Game Plan Call.
Ads start in days 31 to 60. The guarantee requires a minimum ad budget of $500 a month, which we set up together on the Game Plan Call.
Sound Familiar?
Empty Courts at 2pm on Tuesday
You have capacity. You just don't have a system that puts players on those courts during off-peak hours.
No Idea What's Working
You're spending on ads, posting on social, running promos. But you can't connect a single dollar of spend to a single booking.
Missed Calls, Lost Leads
A prospect calls during a busy Saturday clinic. Nobody picks up. They call the club down the street instead.
One System. Every Court Sport. Real Results.
TopSpin Digital runs your entire marketing operation so you can focus on running your facility. We handle paid ads, automated follow-up, review generation, and reporting that tracks every lead back to the channel that produced it and every dollar back to cost per booked appointment. Where your club software allows it, we go all the way to revenue.
Paid Advertising
Meta and Google campaigns that target local players actively looking for courts, lessons, clinics, and memberships.
Automated Response
Inbound calls and messages get answered, even when your desk is slammed. Leads get captured and followed up automatically so nothing falls through the cracks.
CRM and Automation
Every lead gets instant follow-up. Trial visitors get membership offers. Lapsed members get win-back sequences. All automatic.
Review Generation
Automated review requests after every visit. Build your Google rating without asking your front desk to remember.
Reporting You Can Actually Read
We track every lead back to the channel that produced it, and every dollar back to cost per booked appointment. Where your club software allows it, we go all the way to revenue.
Local SEO
Show up when someone in your area searches for tennis lessons, pickleball courts, or padel near me.
Built for Every Court Sport
Most marketing tools in this space were built for one sport. Your facility is not one sport.
Your members book tennis lessons, join pickleball open play, and sign up for padel clinics. TopSpin Digital handles the marketing for all of it in one platform. No separate tools. No fragmented data.
Works Alongside What You Already Run
You keep your club software. TopSpin runs the marketing layer in front of it, and none of it requires an integration to work on day one.
Connected and live today
Works alongside, no integration required
Direct data sync, in development
Your booking software books courts. We handle everything that happens before and after: the ads, the follow-up, the reviews, and the reporting. That works from day one whether or not our systems talk to each other. We are building direct data sync with Club Automation and CourtReserve so booking data and marketing data can live in the same report. Running something not listed here? It still works.
Included with every engagement
The Service Line 90 Day Playbook
A ninety day operating playbook for racquet sports facilities. Twenty four plays, three phases, one number. Yours at kickoff.
Most marketing advice for facilities is a list of tactics with no order to it. Post more. Run ads. Get reviews. All true, all useless, because the order is the entire thing. The Service Line 90 Day Playbook is the order. Every play maps to something already built in your account, so you are switching things on, not figuring things out.
PHASE ONE · DAYS 1 TO 30
Stop the Leaks
Find what an hour on your courts is worth, answer every inquiry inside five minutes, recover missed calls, and build a review engine. No ad spend yet.
PHASE TWO · DAYS 31 TO 60
Fill the Off-Peak
One front door offer, programming in your weakest dayparts, lapsed members reactivated, and paid media with numbers you can actually read.
PHASE THREE · DAYS 61 TO 90
Retain and Defend
Own a new member's first thirty days, catch the ones fading before they cancel, and build the local partnerships no franchise can outbid you for.
Included at kickoff whether we run your marketing for you or you run it yourself.
Built by People Who Know the Sport
Years in marketing
Court sports on one platform
Serving local businesses since 1998
Get Started in 3 Steps
Book a Game Plan Call
Tell us about your facility, your sports mix, and where you're stuck. We'll map out what would move the needle.
We Build Your System
Ads, automations, CRM setup, lead capture, and review generation. Built and running in weeks, not months, with no changes to the booking software you already use.
Watch Your Courts Fill Up
You get a dashboard showing exactly how many leads, bookings, and memberships your marketing is generating. Real numbers, not vanity metrics.
Frequently Asked Questions
Straight answers for facility owners, operators, and GMs.
Let's fill your courts.
Book a free Game Plan Call. We'll walk through your current marketing, your facility's capacity, and where the biggest revenue opportunities are.
Book a Game Plan Call