Member texting and email
Program announcements, reminders and last calls sent to the right members at the right time. Texts come from your club, not from us, and nothing goes out without your approval.
Official Marketing Partner · Directors Club of America
FOR PRIVATE CLUB RACQUET DIRECTORS
Make racquets the club's top earner.
The waitlist is handled. The revenue is in your programs: clinics, camps, lessons and events. We run the marketing that fills them, so you can stay on court.
Free 30 minute call. You keep Club Automation, CourtReserve or whatever your club runs today.
WHERE THE REVENUE IS
Full membership. Half full clinics.
At most private clubs the membership takes care of itself. The racquets department still has to earn its number, and it earns it one program at a time: the Tuesday clinic, the junior academy, the member guest, the summer camp.
Most of those programs get marketed the same way. A flyer in the pro shop, a line in the club newsletter, and a pro who remembers to mention it between lessons. Members who would have signed up never heard about it, or heard once and forgot.
Programs fill when members hear about them early, hear again before the deadline, and can sign up from their phone in a minute. That is a system, and most racquets departments do not have one.
WHAT WE RUN FOR YOUR DEPARTMENT
Everything between the idea and a full sign up sheet.
Events that sell out
Socials, round robins, member guests and tournaments promoted early and followed up until the draw is full. When an event fills, we manage the wait list so open spots get claimed.
Camps and junior programs
Summer camps and junior academies usually need families from outside the gates. Google visibility, targeted ads and inquiries answered in under a minute, even when your staff is on court.
Reporting for your GM
A monthly report on what went out, who signed up and what each program filled to. Something you can hand your GM, so the department gets credit for what it earns.
BUILT FOR PRIVATE CLUBS
Your members, your voice, your approval.
Nothing replaces your club software.
Court booking, billing and member records stay where they are. We sit in front of them and handle the communication and marketing your club software was never built for.
Every message sounds like the club.
Your name, your tone, your logo. Members hear from their racquets department, not from an agency.
You approve before anything sends.
One wrong text to the membership becomes a board conversation. Every announcement is reviewed by you before it reaches a single member.
We handle carrier registration for club texting, so your messages actually arrive instead of getting filtered.
WHO WE WORK WITH
The marketing partner to the Directors Club of America.
TopSpin Digital is the official marketing partner of the DCA, a network of more than 1,300 racquets leaders across 400+ clubs.
From $7,000 a month to nearly $100,000.
How Jarrett Chirico grew the racquets department at Baltimore Country Club.
Hear the full story on CourtSideTopSpin is the racquet sports division of HEARD Digital Marketing, which has served more than 350 local businesses.
HOW IT WORKS
Three steps. Then we run it.
01
Game Plan Call
Thirty minutes on your program calendar, how members hear about things today and where sign ups are slipping. You leave with a plan whether or not you hire us.
02
We build it
Member lists, message templates in your club's voice, event and program sequences, and the monthly report. You approve everything before launch.
03
Programs fill
Members hear about programs early and often, sign ups come in, and every month you see exactly what worked.
FAQ
Your programs are good. Let's fill them.
Thirty minutes on your program calendar and where sign ups are slipping. You leave with a plan whether or not you hire us.
Book a Game Plan CallFree 30 minute call. No commitment.