Author
Evan Dechtman
Founder, TopSpin Digital
Evan Dechtman is the founder of TopSpin Digital, a marketing platform built for racquet sports professionals. He works with tennis, pickleball, padel, squash, and platform tennis coaches and facility owners to help them get found online, fill more court time, and run a better business. Evan writes about practical marketing, growth, and operations for the people who actually run the courts.
Posts by Evan Dechtman
April 1, 2026
5 Ways Coaches Can Get Found on Google
Local search is the fastest path to new students. Here are five practical moves that put your coaching business at the top of the page.
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April 15, 2026
Why Coaches Don't Need a Bigger Ad Budget
Spending more rarely fixes a leaky funnel. Learn what to optimize before you scale paid media.
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May 1, 2026
The Pickleball Facility Marketing Stack
From booking to follow-up, the right tools turn casual drop-ins into loyal members. Here is the stack we recommend.
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May 5, 2026
How Racquet Sports Facilities Fill Courts and Grow Memberships in 2026
The full top-of-funnel system that keeps a facility's calendar full year-round: local visibility, intro offers, the membership funnel, and what to measure every week.
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May 8, 2026
The Programming Playbook: Turning Clinics, Leagues, and Camps Into Recurring Revenue
Programs are the highest-margin product a facility sells, yet most are marketed as an afterthought. Here is how to package, price, and promote them so they fill on the first promo cycle.
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May 12, 2026
Never Miss a Lead: The Front-Desk Automation and Reputation System Every Facility Needs
Most facilities lose a third of their inquiries to slow follow-up and never ask satisfied members for reviews. Here is the combined automation and reputation engine that fixes both.
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May 1, 2026
How to Start a Pickleball Business: Costs, ROI, and the Marketing You Actually Need
What it really costs to open a pickleball club, what the ROI looks like, and the marketing layer most new owners forget until courts sit empty.
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May 8, 2026
Pickleball Franchise vs Independent Club: The Marketing Reality Check
A pickleball franchise gives you a brand. An independent club gives you margin. Here is what each one actually means for your marketing.
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May 15, 2026
Tennis Club Software in 2026: A Founder's Comparison (and What It Won't Do for You)
An honest look at CourtReserve, PlayByPoint, Clubspot, and the rest, plus the marketing layer no club software actually delivers.
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May 22, 2026
The Best Pickleball Club Software in 2026, Plus the Marketing Layer Every Owner Misses
An honest comparison of CourtReserve, PlayByPoint, Playtime Scheduler, and the rest, plus the marketing system every pickleball owner forgets to build.
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May 29, 2026
Padel Club Software in 2026: A Founder's Guide for US Operators
Padel is the fastest growing racquet sport in the US, but the software conversation is still wide open. Here is what actually works for new and growing padel clubs.
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June 5, 2026
How to Start a Pickleball Club: The 2026 Founder's Playbook
A practical, step-by-step guide to starting a pickleball club in 2026, from picking a model to filling your first 100 memberships.
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June 12, 2026
How to Start a Padel Club: The 2026 Founder's Playbook
A practical, step-by-step guide to starting a padel club in the US in 2026, from picking a model to filling your first 100 memberships.
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June 12, 2026
Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships
A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF.
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