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    All episodesEP 08

    Kyle LaCroix, SETS Consulting

    Founder and CEO

    August 25, 2026

    Kyle LaCroix has certified and mentored over 1,700 tennis coaches worldwide. He spent part of his early career living out of his car in South Florida, waiting for his break. Now he runs SETS Consulting and holds one of the rarest designations in the sport: RSPA Master Professional, one of roughly 150 currently active in the world. Kyle and Evan cover his path from Ferris State's Professional Tennis Management program through the Philadelphia Cricket Club, Saddlebrook Resort, and The Oaks at Boca Raton, plus a stretch helping retiring ATP and WTA players learn to teach. They get into 17 years of testing and certifying coaches for the RSPA, the founding of SETS in 2020, and Kyle's core thesis: racquet sports professionals maximize their ability, but not their potential.

    Key Takeaways

    • Living out of his car early in his career, waiting for a break.
    • What a Tuesday looks like inside a high-performance tennis academy.
    • Teaching a player who competed at Wimbledon how to coach a 10-year-old.
    • 17 years testing and certifying coaches, and what he saw was broken.
    • Why racquet sports professionals maximize their ability but not their potential.

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    CourtSide Episode 2: Julius Gavin
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    Julius Gavin, Tennis University

    Independent Tennis Coach, Founder

    Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client.