Market yourself,
not just your club.
The best clubs have waitlists. The people running them are invisible online, until the role they wanted goes to someone else.
Book Your Free Brand Audit30 minutes. No commitment. We look at what's out there on you right now.
The Reality
Your name comes up. Then someone Googles you.
85%
of senior roles are filled through referrals. The first thing anyone does after a name comes up is search for them online. What they find determines whether the conversation continues.
A dozen names.
That is how many people are considered for most major positions. A strong personal brand is what separates the person who gets the call from the person who doesn't.
Sunday night.
That is when most candidates panic. An opportunity appeared and their materials are not ready. This program fixes that before it happens.
Built For
If any of these sounds like you, this is for you.
GMs ready for the bigger room
You have built something real. Your online presence should reflect it.
Directors of Tennis, Racquets, and Athletics
Your reputation is strong inside your club. Outside it, you are invisible.
Rising operators targeting the next title
You are building the career intentionally. Your brand should be too.
Candidates working with search firms
KK&W, Guilding, and others are sending your name around. Make sure what they find is working for you.
Put the same effort into your career that you put into the club.
Where most people are
- · LinkedIn rewritten the week the search starts
- · Resume and profile that sound like two different people
- · Cover letters built on a deadline
- · A digital footprint that hasn't been updated in years
- · A name search firms have to ask around about
Where you will be
- A LinkedIn that works for you while you sleep
- One shareable link that tells your complete story
- Resume and LinkedIn that sound like one person
- Materials ready before the opportunity appears
- A name that search firms recognize before the call
What You Walk Away With
Not a tune-up. A complete professional presence.
LinkedIn rebuilt from scratch.
Headline, about section, experience, skills, featured section, all rewritten in your voice. When a search firm pulls your profile, they find a compelling, current story. Delivered in 2 to 3 weeks.
One link that tells your whole story.
Your digital playbook lives at a short, clean URL. Professional photo, career highlights with real numbers, contact information. Built to be sent to a search firm or board chair in a single click.
Ready before the call comes.
Your resume aligned to your LinkedIn. Application support and cover letters written for the specific role when you need them. Done before the Sunday night panic.
The difference between the shortlist and the long list is a name people already know.
This program builds that name. Consistently. Over time.
The Program
Three ways to work together.
Brand Foundation
Build it right, once.
- Brand discovery session, 15 to 20 minutes
- LinkedIn fully rebuilt from scratch
- Resume aligned to your new LinkedIn voice
- Digital playbook, one shareable professional link
- Professional headshot coordinated
- Delivered in 2 to 3 weeks
Most popular
Monthly Presence
Stay visible. Stay current.
- Everything in Brand Foundation
- One ghostwritten article every 2 to 3 months
- Monthly strategic engagement plan
- LinkedIn updates as your career evolves
- Quarterly strategy call
Application Support
For when the opportunity is now.
- Cover letter written for the specific club
- Full application packet support
- Resume refresh
- Available as add-ons at any time
Pricing discussed on the brand audit call.
The Model
Built for a career. Not a job search.
It has to already be done.
A LinkedIn refresh the week you start looking is too late. The work needs to be current before the call comes.
Consistency reads as confidence.
When your name shows up the same way everywhere, boards and search firms read that as credibility. Inconsistency creates questions.
The industry is smaller than you think.
A dozen people are considered for every major role. The ones who get the calls are the ones who are already known.
A 30-minute brand audit.
No commitment.
We look at what is out there on you right now, talk through the gaps, and if it makes sense, map out what needs to be built. You leave with clarity either way.
Book Your Brand AuditSchedule
Pick a time that works.
30 minutes, on Zoom. We review what's online about you today and where the gaps are.