---
title: "Matthew Feuer, BOAST | CourtSide | TopSpin Digital"
url: https://topspindigital.co/courtside/ep/matthew-feuer
description: "Matthew Feuer on buying BOAST, bringing a heritage tennis brand back into clubs, padel, and why he will never trade quality for price."
lang: en-US
---

All episodes (https://topspindigital.co/courtside)EP 11

# Matthew Feuer, BOAST

Owner and CEO

October 6, 2026

Matthew Feuer spent 30 years supplying leather to brands like New Balance, Adidas, and Timberland, always wondering what he would do differently if he owned one. In 2024 he got his chance and bought BOAST, the maple leaf tennis brand he wore as a high school player in the 1980s. Since he took over, BOAST has shown up on Tennis Channel, put pros on tour in the brand, landed in Nordstrom, and is heading into Saks.

## Key Takeaways

- The story behind the BOAST leaf, including a letter that let a student keep wearing it to school.
- Why Matthew bought a heritage brand instead of starting one from scratch.
- Adding wholesale to a direct-to-consumer brand, and why club directors greeted BOAST with "welcome back."
- A QR code merch program that lets clubs sell BOAST without stocking every size.
- Why he sees padel as a closer fit for tennis players than pickleball.
- His advice for suppliers buying a heritage brand: awareness costs more than you think, and never trade quality for price.

## More episodes

Episode 0

May 13, 2026

### Evan Dechtman, TopSpin Digital

Founder

A short introduction to CourtSide: why we are building a long-form interview series for the people running racquet sports, what each episode looks like, and how to be considered as a guest.
https://topspindigital.co/courtside/ep/introducing-courtside

Episode 1

May 15, 2026

### Andy Zodin, Columbine Country Club

Director of Racquet Sports

Andy Zodin on 15 years running racquet sports at Columbine Country Club, what a director actually does day-to-day, the ownership conversations that never go away, staffing teaching pros in 2026, and how private clubs are handling pickleball.
https://topspindigital.co/courtside/ep/andy-zodin

Episode 2

May 22, 2026

### Julius Gavin, Tennis University

Independent Tennis Coach, Founder

Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client.
https://topspindigital.co/courtside/ep/julius-gavin

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