--- title: "Kyle LaCroix, SETS Consulting | CourtSide | TopSpin Digital" description: "Kyle LaCroix has certified and mentored over 1,700 tennis coaches. He runs SETS Consulting and is an RSPA Master Professional." lang: en-US json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "TopSpin Digital", "url": "https://topspindigital.co", "logo": "https://topspindigital.co/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp", "telephone": "+17208970448", "description": "Racquet sports marketing agency serving tennis, pickleball, padel, and squash coaches, clubs, and facilities.", "parentOrganization": { "@type": "Organization", "name": "HEARD Digital Marketing", "url": "https://heardmarketing.io" }, "sameAs": [ "https://facebook.com/topspindigital", "https://www.instagram.com/topspindigitalco/", "https://linkedin.com/company/topspindigital" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://topspindigital.co/" }, { "@type": "ListItem", "position": 2, "name": "Courtside", "item": "https://topspindigital.co/courtside" }, { "@type": "ListItem", "position": 3, "name": "Ep", "item": "https://topspindigital.co/courtside/ep" }, { "@type": "ListItem", "position": 4, "name": "Kyle Lacroix", "item": "https://topspindigital.co/courtside/ep/kyle-lacroix" } ] }, { "@context": "https://schema.org", "@type": "PodcastEpisode", "name": "Kyle LaCroix, SETS Consulting", "datePublished": "2026-08-25", "description": "Kyle LaCroix has certified and mentored over 1,700 tennis coaches worldwide. He spent part of his early career living out of his car in South Florida, waiting for his break. Now he runs SETS Consulting and holds one of the rarest designations in the sport: RSPA Master Professional, one of roughly 150 currently active in the world. Kyle and Evan cover his path from Ferris State's Professional Tennis Management program through the Philadelphia Cricket Club, Saddlebrook Resort, and The Oaks at Boca Raton, plus a stretch helping retiring ATP and WTA players learn to teach. They get into 17 years of testing and certifying coaches for the RSPA, the founding of SETS in 2020, and Kyle's core thesis: racquet sports professionals maximize their ability, but not their potential.", "url": "https://topspindigital.co/courtside/ep/kyle-lacroix", "partOfSeries": { "@type": "PodcastSeries", "name": "CourtSide", "url": "https://topspindigital.co/courtside" }, "actor": { "@type": "Person", "name": "Kyle LaCroix" }, "author": { "@type": "Person", "name": "Evan Dechtman" } }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://topspindigital.co/#agency", "name": "TopSpin Digital", "url": "https://topspindigital.co", "image": "https://topspindigital.co/images/og-image.png?v=2", "description": "The only digital marketing agency built exclusively for tennis, pickleball, padel, squash, and platform tennis pros, clubs, and facilities.", "knowsAbout": [ "tennis marketing", "pickleball marketing", "padel marketing", "racquet sports digital marketing", "sports facility marketing" ], "areaServed": { "@type": "Country", "name": "United States" }, "serviceType": [ "Digital Marketing", "SEO", "Google Ads", "Social Media Marketing", "Website Design" ] } ] --- [![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/4c2adb5e-8ab5-4236-8e9f-320746efddfb/topspin-logo-dark.webp)](/) [Services](/services) What We Do [ Digital Marketing Strategy Custom plans built for racquet sports pros. ](/services/digital-marketing-strategy)[ Social Media and Content Consistent posting, video, and clip production. ](/services/social-media-content)[ Local SEO and Google Visibility Get found when locals search for a coach. ](/services/local-seo-google-visibility)[ Automation and AI Tools Systems that follow up while you coach. ](/services/marketing-automation)[ Baseline Our flagship marketing assessment for racquet pros. ](/baseline) For Individuals [ Executive Brand for Club Leaders By Invitation Personal brand building for GMs, Directors, and rising operators. ](/executive-brand) By Sport [Pickleball Coaches ](/pickleball-coach-marketing)[Tennis Pros ](/tennis-coach-marketing)[Padel Clubs ](/padel-marketing)[Squash Programs ](/squash-marketing) [View all sports](/services) Featured ### The Game Plan Call A free strategy session built for racquet sports pros. Walk away with a clear path to fill your courts. 30 minute deep dive Custom growth roadmap No obligation, no pressure [Book your call](/consultation) Not sure where to start? [See how we work](/about) By Sport By Sport [Pickleball Coach Marketing](/pickleball-coach-marketing)[Tennis Coach Marketing](/tennis-coach-marketing)[Padel Marketing](/padel-marketing)[Squash Marketing](/squash-marketing) [View All Sports ](/services) [Resources](/blog) Featured [ ![Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships](/__l5e/assets-v1/a39d9f73-a404-4a52-b021-b446625e08ae/padel-facility-marketing-strategy-2026.png) Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF. ](/blog/padel-facility-marketing-strategy-2026-playbook)[ ![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png) Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook. ](/blog/pickleball-facility-marketing-strategy-2026-playbook)[ ![CourtSide Episode 8 featuring Kyle LaCroix](/courtside/kyle-lacroix-thumb.jpg) CourtSide Episode 8: Kyle LaCroix Kyle LaCroix has certified and mentored over 1,700 tennis coaches. He runs SETS Consulting and is an RSPA Master Professional. ](/courtside/ep/kyle-lacroix) [Browse all articles](/blog) Explore [ All Articles Browse the full resource library. ](/blog)[ CourtSide Podcast Conversations with racquet sports operators. ](/courtside)[ Media Kit Brand assets, founder bio, and press kit. ](/media-kit) By Sport [Pickleball ](/pickleball-coach-marketing)[Tennis ](/tennis-coach-marketing)[Padel ](/padel-marketing)[Squash ](/squash-marketing) Free Playbook ### Pickleball Facility Marketing Playbook Site selection, revenue models, and stage-based marketing tactics, with a free downloadable PDF. Site selection to steady state Worksheets and budget templates Free, no credit card [Get the playbook](/blog/pickleball-facility-marketing-strategy-2026-playbook#download) New resource each week. [Visit the resource library](/blog) [Facilities](/facilities)[CourtSide](/courtside)[Book a Call](/consultation) [Demo](/demo) [![TopSpin Digital](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)](/) ### Services [All Services Overview ](/services)[Digital Marketing Strategy ](/services/digital-marketing-strategy)[Social Media and Content ](/services/social-media-content)[Local SEO and Google Visibility ](/services/local-seo-google-visibility)[Automation and AI Tools ](/services/marketing-automation)[Baseline ](/baseline) For Individuals [Executive Brand By Invitation ](/executive-brand) ### By Sport [Resources](/blog)[Facilities Clubs ](/facilities)[CourtSide Show ](/courtside) Featured ### The Game Plan Call Free strategy session for racquet sports pros. [Book a Call](/consultation) [All episodes](/courtside)EP 08 # Kyle LaCroix, SETS Consulting Founder and CEO August 25, 2026 Kyle LaCroix has certified and mentored over 1,700 tennis coaches worldwide. He spent part of his early career living out of his car in South Florida, waiting for his break. Now he runs SETS Consulting and holds one of the rarest designations in the sport: RSPA Master Professional, one of roughly 150 currently active in the world. Kyle and Evan cover his path from Ferris State's Professional Tennis Management program through the Philadelphia Cricket Club, Saddlebrook Resort, and The Oaks at Boca Raton, plus a stretch helping retiring ATP and WTA players learn to teach. They get into 17 years of testing and certifying coaches for the RSPA, the founding of SETS in 2020, and Kyle's core thesis: racquet sports professionals maximize their ability, but not their potential. ## Key Takeaways - Living out of his car early in his career, waiting for a break. - What a Tuesday looks like inside a high-performance tennis academy. - Teaching a player who competed at Wimbledon how to coach a 10-year-old. - 17 years testing and certifying coaches, and what he saw was broken. - Why racquet sports professionals maximize their ability but not their potential. KL Kyle LaCroix Founder and CEO SETS Consulting - [LinkedIn](https://linkedin.com/in/kyle-lacroix-8b512b1b) - [Website](https://setsconsult.org) ### Listen on [Apple Podcasts](https://podcasts.apple.com/us/podcast/courtside-with-evan-dechtman/id1896637504)[Spotify](https://open.spotify.com/show/033gdwEfkshnRXGzo5s7Ay)[Amazon Music](https://music.amazon.com/podcasts/6683235f-b038-43e4-9db8-9a927e972fd0/courtside-with-evan-dechtman) ### Need help filling courts? Book a free strategy call with TopSpin Digital. [Book a Call](https://grow.topspindigital.co) [Previous · EP 07 Craig Bell ](/courtside/ep/craig-bell) ## More episodes [ ![CourtSide Episode 0: Evan Dechtman](/courtside/introducing-courtside-thumb.jpg) Episode 0 May 13, 2026 ### Evan Dechtman, TopSpin Digital Founder A short introduction to CourtSide: why we are building a long-form interview series for the people running racquet sports, what each episode looks like, and how to be considered as a guest. ](/courtside/ep/introducing-courtside)[ ![CourtSide Episode 1: Andy Zodin](/courtside/andy-zodin-thumb.jpg) Episode 1 May 15, 2026 ### Andy Zodin, Columbine Country Club Director of Racquet Sports Andy Zodin on 15 years running racquet sports at Columbine Country Club, what a director actually does day-to-day, the ownership conversations that never go away, staffing teaching pros in 2026, and how private clubs are handling pickleball. ](/courtside/ep/andy-zodin)[ ![CourtSide Episode 2: Julius Gavin](/courtside/julius-gavin-thumb.jpg) Episode 2 May 22, 2026 ### Julius Gavin, Tennis University Independent Tennis Coach, Founder Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client. ](/courtside/ep/julius-gavin) ![TopSpin Digital — racquet sports marketing agency by Heard Digital Marketing](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp) Full-service digital marketing for tennis, pickleball, padel, squash & platform tennis professionals. A division of HEARD Digital Marketing. 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