--- title: "Tennis God: Julius Gavin on $1,000 Lessons | TopSpin Digital" url: https://topspindigital.co/courtside/ep/julius-gavin description: "Julius Gavin, the coach known online as tennis.god, on charging $1,000 a session, his 40 hour program, and turning 90,000 followers into clients." lang: en-US --- All episodes (https://topspindigital.co/courtside)EP 02 # Julius Gavin, Tennis University Independent Tennis Coach, Founder May 22, 2026 Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client. ## Key Takeaways - What 'mastered in one to three months' actually means, and where the 40-hour number comes from. - Why Julius treats coaching like a math curriculum instead of a basket of tips. - The real economics of driving thousands of miles to clients with a trunk full of balls. - How short-form content converts a viewer into a $1,000 booking with zero ad spend. - His plan to scale beyond one-on-one through books, courses, and Tennis University. ## Timestamps - 1:02 Origin story: Legend of Zelda, Navy dad, and a thrift store racquet - 2:21 Walking on at Norfolk State - 4:51 'Mastered in 1 to 3 months', what that actually means - 8:05 The 40-hour program and why he hates the word 'improve' - 9:42 Most honest coach in tennis, or fraud? - 13:25 A typical Tuesday in the life of Julius Gavin - 17:14 The real math: $1,000 sessions, thousands of miles, a trunk full of balls - 18:51 90K followers, zero ad spend, what converts a viewer into a booking - 21:17 The 1% he is still figuring out - 24:33 Is tennis the product or the vehicle? - 27:11 Scale: seven books, online course, and Tennis University - 29:38 Mindset: Homelander at the Open (sort of) - 30:23 Dad advice: 'Everyone is your competition' - 32:09 Building alone: who do you call when it goes sideways? - 34:22 The closer: advice for a young coach going independent ## More episodes Episode 0 May 13, 2026 ### Evan Dechtman, TopSpin Digital Founder A short introduction to CourtSide: why we are building a long-form interview series for the people running racquet sports, what each episode looks like, and how to be considered as a guest. https://topspindigital.co/courtside/ep/introducing-courtside Episode 1 May 15, 2026 ### Andy Zodin, Columbine Country Club Director of Racquet Sports Andy Zodin on 15 years running racquet sports at Columbine Country Club, what a director actually does day-to-day, the ownership conversations that never go away, staffing teaching pros in 2026, and how private clubs are handling pickleball. https://topspindigital.co/courtside/ep/andy-zodin Episode 3 Jun 16, 2026 ### Sam Hitman, Gates Tennis Center General Manager Sam Hitman has been managing Gates Tennis Center since 1993. In 30+ years he's turned a public facility into the host of the country's largest sanctioned tennis tournament, launched two more facilities across Colorado, and built a scholarship program for kids who can't afford lessons. We get into the public-private partnership with The Park People, running three facilities at once, the real economics of public tennis, how he added quiet pickleball courts, and why he started teaching other people how to run facilities. https://topspindigital.co/courtside/ep/sam-hitman ## Structured data ```json [ { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://topspindigital.co/#agency", "name": "TopSpin Digital", "url": "https://topspindigital.co", "image": "https://topspindigital.co/images/og-image.png?v=2", "description": "The only digital marketing agency built exclusively for tennis, pickleball, padel, and platform tennis pros, clubs, and facilities.", "knowsAbout": [ "tennis marketing", "pickleball marketing", "padel marketing", "racquet sports digital marketing", "sports facility marketing" ], "areaServed": { "@type": "Country", "name": "United States" }, "serviceType": [ "Digital Marketing", "SEO", "Google Ads", "Social Media Marketing", "Website Design" ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "TopSpin Digital", "url": "https://topspindigital.co", "logo": "https://topspindigital.co/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp", "telephone": "+17208970448", "description": "Racquet sports marketing agency serving tennis, pickleball, padel, and platform tennis coaches, clubs, and facilities.", "parentOrganization": { "@type": "Organization", "name": "HEARD Digital Marketing", "url": "https://heardmarketing.io" }, "sameAs": [ "https://facebook.com/topspindigital", "https://www.instagram.com/topspindigitalco/", "https://linkedin.com/company/topspindigital" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://topspindigital.co/" }, { "@type": "ListItem", "position": 2, "name": "Courtside", "item": "https://topspindigital.co/courtside" }, { "@type": "ListItem", "position": 3, "name": "Ep", "item": "https://topspindigital.co/courtside/ep" }, { "@type": "ListItem", "position": 4, "name": "Julius Gavin", "item": "https://topspindigital.co/courtside/ep/julius-gavin" } ] }, { "@context": "https://schema.org", "@type": "PodcastEpisode", "name": "Julius Gavin, Tennis University", "episodeNumber": 2, "datePublished": "2026-05-22", "description": "Julius Gavin, the coach known online as tennis.god, on charging $1,000 a session, his 40 hour program, and turning 90,000 followers into clients.", "url": "https://topspindigital.co/courtside/ep/julius-gavin", "image": "https://topspindigital.co/courtside/og/julius-gavin.jpg", "inLanguage": "en-US", "partOfSeries": { "@type": "PodcastSeries", "name": "CourtSide", "url": "https://topspindigital.co/courtside" }, "associatedMedia": { "@type": "MediaObject", "contentUrl": "https://youtu.be/b6GCVMPiGDs" }, "actor": { "@type": "Person", "name": "Julius Gavin", "jobTitle": "Independent Tennis Coach, Founder", "worksFor": { "@type": "Organization", "name": "Tennis University" } }, "author": { "@type": "Person", "name": "Evan Dechtman" }, "publisher": { "@type": "Organization", "name": "TopSpin Digital", "url": "https://topspindigital.co" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://topspindigital.co/" }, { "@type": "ListItem", "position": 2, "name": "CourtSide", "item": "https://topspindigital.co/courtside" }, { "@type": "ListItem", "position": 3, "name": "Julius Gavin, Tennis University", "item": "https://topspindigital.co/courtside/ep/julius-gavin" } ] } ] ```