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[![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/4c2adb5e-8ab5-4236-8e9f-320746efddfb/topspin-logo-dark.webp)](/)

[Services](/services)

What We Do

[

Digital Marketing Strategy

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](/services/digital-marketing-strategy)[

Social Media and Content

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](/services/social-media-content)[

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](/services/local-seo-google-visibility)[

Automation and AI Tools

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](/services/marketing-automation)[

Baseline

Our flagship marketing assessment for racquet pros.



](/baseline)

For Individuals

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Executive Brand for Club Leaders

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](/executive-brand)

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![Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships](/__l5e/assets-v1/a39d9f73-a404-4a52-b021-b446625e08ae/padel-facility-marketing-strategy-2026.png)

Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships

A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF.



](/blog/padel-facility-marketing-strategy-2026-playbook)[

![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png)

Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue

A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook.



](/blog/pickleball-facility-marketing-strategy-2026-playbook)[

![CourtSide Episode 9 featuring Jennifer Gelhaus](/courtside/jennifer-gelhaus-thumb.jpg)

CourtSide Episode 9: Jennifer Gelhaus

Jennifer Gelhaus left molecular biology to build racquet programs at leading clubs from the Hamptons to Southwest Florida.



](/courtside/ep/jennifer-gelhaus)

[Browse all articles](/blog)

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](/blog)[

CourtSide Podcast

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](/courtside)[

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### Pickleball Facility Marketing Playbook

Site selection, revenue models, and stage-based marketing tactics, with a free downloadable PDF.

Site selection to steady state

Worksheets and budget templates

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[Get the playbook](/blog/pickleball-facility-marketing-strategy-2026-playbook#download)

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[Executive Brand By Invitation ](/executive-brand)

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Featured

### The Game Plan Call

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[Book a Call](/consultation)

[All episodes](/courtside)EP 09 

# Jennifer Gelhaus, The Club at Renaissance

Director of Racquet Sports

September 8, 2026

Jennifer Gelhaus was four years into a career in molecular biology, on track for a PhD, when she quit to coach tennis full time. Fifteen years later she has built racquet programs at Maidstone Club in the Hamptons, East Chop Tennis Club on Martha's Vineyard, Oyster Harbors Club on Cape Cod, and The Club at Renaissance in Southwest Florida. She hosts the Vida Tennis Podcast and co-hosts Power Players with the Directors Club of America.

## Key Takeaways

-   Leaving a molecular biology career to coach tennis full time. 
-   Building racquet programs at clubs in the Hamptons, Martha's Vineyard, Cape Cod, and Southwest Florida. 
-   Walking into tradition-heavy clubs as a young woman and Venezuelan-born coach. 
-   Why directors need to treat their programs like a business. 
-   The first-90-days mistake new directors make when they spend all day teaching instead of learning their members and staff. 

JG

Jennifer Gelhaus

Director of Racquet Sports

The Club at Renaissance

-   [LinkedIn](https://linkedin.com/in/jennifer-g-561715a4)

### Listen on

[Apple Podcasts](https://podcasts.apple.com/us/podcast/courtside-with-evan-dechtman/id1896637504)[Spotify](https://open.spotify.com/show/033gdwEfkshnRXGzo5s7Ay)[Amazon Music](https://music.amazon.com/podcasts/6683235f-b038-43e4-9db8-9a927e972fd0/courtside-with-evan-dechtman)

### Need help filling courts?

Book a free strategy call with TopSpin Digital.

[Book a Call](https://grow.topspindigital.co)

[Previous · EP 08 

Kyle LaCroix

](/courtside/ep/kyle-lacroix)

## More episodes

[

![CourtSide Episode 0: Evan Dechtman](/courtside/introducing-courtside-thumb.jpg)

Episode 0

May 13, 2026

### Evan Dechtman, TopSpin Digital

Founder

A short introduction to CourtSide: why we are building a long-form interview series for the people running racquet sports, what each episode looks like, and how to be considered as a guest.



](/courtside/ep/introducing-courtside)[

![CourtSide Episode 1: Andy Zodin](/courtside/andy-zodin-thumb.jpg)

Episode 1

May 15, 2026

### Andy Zodin, Columbine Country Club

Director of Racquet Sports

Andy Zodin on 15 years running racquet sports at Columbine Country Club, what a director actually does day-to-day, the ownership conversations that never go away, staffing teaching pros in 2026, and how private clubs are handling pickleball.



](/courtside/ep/andy-zodin)[

![CourtSide Episode 2: Julius Gavin](/courtside/julius-gavin-thumb.jpg)

Episode 2

May 22, 2026

### Julius Gavin, Tennis University

Independent Tennis Coach, Founder

Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client.



](/courtside/ep/julius-gavin)

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