--- title: "Jarrett Chirico on Racquets Revenue | CourtSide | TopSpin Digital" description: "Jarrett Chirico on building multi-million dollar club racquets programs, pioneering clay court pickleball, and the Directors Club of America." lang: en-US json-ld: | [ { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://topspindigital.co/#agency", "name": "TopSpin Digital", "url": "https://topspindigital.co", "image": "https://topspindigital.co/images/og-image.png?v=2", "description": "The only digital marketing agency built exclusively for tennis, pickleball, padel, squash, and platform tennis pros, clubs, and facilities.", "knowsAbout": [ "tennis marketing", "pickleball marketing", "padel marketing", "racquet sports digital marketing", "sports facility marketing" ], "areaServed": { "@type": "Country", "name": "United States" }, "serviceType": [ "Digital Marketing", "SEO", "Google Ads", "Social Media Marketing", "Website Design" ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "TopSpin Digital", "url": "https://topspindigital.co", "logo": "https://topspindigital.co/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp", "telephone": "+17208970448", "description": "Racquet sports marketing agency serving tennis, pickleball, padel, and squash coaches, clubs, and facilities.", "parentOrganization": { "@type": "Organization", "name": "HEARD Digital Marketing", "url": "https://heardmarketing.io" }, "sameAs": [ "https://facebook.com/topspindigital", "https://www.instagram.com/topspindigitalco/", "https://linkedin.com/company/topspindigital" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://topspindigital.co/" }, { "@type": "ListItem", "position": 2, "name": "Courtside", "item": "https://topspindigital.co/courtside" }, { "@type": "ListItem", "position": 3, "name": "Ep", "item": "https://topspindigital.co/courtside/ep" }, { "@type": "ListItem", "position": 4, "name": "Jarrett Chirico", "item": "https://topspindigital.co/courtside/ep/jarrett-chirico" } ] }, { "@context": "https://schema.org", "@type": "PodcastEpisode", "name": "Jarrett Chirico, North Hills Club / Founder, Directors Club of America", "datePublished": "2026-06-30", "description": "Jarrett Chirico grew up with a racquet in his hand. By eleven he was at the Bollettieri Academy on a full scholarship. By sixteen he was the top-ranked junior in America, playing all four junior Grand Slams. Today he builds racquets programs at private clubs and turns them into the highest-revenue departments in the building. He took Baltimore Country Club from $7,000 a month to nearly $100,000, grew Royal Oaks Country Club from $1 million to over $2.5 million a year in racquets revenue, and founded the Directors Club of America, a network of over 1,300 leaders across 400+ clubs. In January 2026, Jarrett moved to North Hills Club in Raleigh to take on his next challenge: 22 tennis courts, 6 pickleball courts, and 3 padel courts.", "url": "https://topspindigital.co/courtside/ep/jarrett-chirico", "partOfSeries": { "@type": "PodcastSeries", "name": "CourtSide", "url": "https://topspindigital.co/courtside" }, "actor": { "@type": "Person", "name": "Jarrett Chirico" }, "author": { "@type": "Person", "name": "Evan Dechtman" } } ] --- [![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/4c2adb5e-8ab5-4236-8e9f-320746efddfb/topspin-logo-dark.webp)](/) [Services](/services) What We Do [ Digital Marketing Strategy Custom plans built for racquet sports pros. ](/services/digital-marketing-strategy)[ Social Media and Content Consistent posting, video, and clip production. ](/services/social-media-content)[ Local SEO and Google Visibility Get found when locals search for a coach. ](/services/local-seo-google-visibility)[ Automation and AI Tools Systems that follow up while you coach. ](/services/marketing-automation)[ Baseline Our flagship marketing assessment for racquet pros. ](/baseline) For Individuals [ Executive Brand for Club Leaders By Invitation Personal brand building for GMs, Directors, and rising operators. ](/executive-brand) By Sport [Pickleball Coaches ](/pickleball-coach-marketing)[Tennis Pros ](/tennis-coach-marketing)[Padel Clubs ](/padel-marketing)[Squash Programs ](/squash-marketing) [View all sports](/services) Featured ### The Game Plan Call A free strategy session built for racquet sports pros. 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Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF. ](/blog/padel-facility-marketing-strategy-2026-playbook)[ ![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png) Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook. ](/blog/pickleball-facility-marketing-strategy-2026-playbook)[ ![CourtSide Episode 7 featuring Craig Bell](/courtside/craig-bell-thumb.jpg) CourtSide Episode 7: Craig Bell Craig Bell on 27 years running one club's tennis program, retiring to start Bell Boy Sports, and co-hosting nearly 700 podcast episodes. ](/courtside/ep/craig-bell) [Browse all articles](/blog) Explore [ All Articles Browse the full resource library. ](/blog)[ CourtSide Podcast Conversations with racquet sports operators. ](/courtside)[ Media Kit Brand assets, founder bio, and press kit. ](/media-kit) By Sport [Pickleball ](/pickleball-coach-marketing)[Tennis ](/tennis-coach-marketing)[Padel ](/padel-marketing)[Squash ](/squash-marketing) Free Playbook ### Padel Facility Marketing Playbook Capacity targets, CAC and LTV benchmarks, and stage-based marketing tactics, with a free downloadable PDF. 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[Book a Call](/consultation) [All episodes](/courtside)EP 04 # Jarrett Chirico, North Hills Club / Founder, Directors Club of America Director of Racquets June 30, 2026 Jarrett Chirico grew up with a racquet in his hand. By eleven he was at the Bollettieri Academy on a full scholarship. By sixteen he was the top-ranked junior in America, playing all four junior Grand Slams. Today he builds racquets programs at private clubs and turns them into the highest-revenue departments in the building. He took Baltimore Country Club from $7,000 a month to nearly $100,000, grew Royal Oaks Country Club from $1 million to over $2.5 million a year in racquets revenue, and founded the Directors Club of America, a network of over 1,300 leaders across 400+ clubs. In January 2026, Jarrett moved to North Hills Club in Raleigh to take on his next challenge: 22 tennis courts, 6 pickleball courts, and 3 padel courts. ## Key Takeaways - How Jarrett turned Baltimore Country Club's racquets department from $7,000/month to nearly $100,000/month. - Growing Royal Oaks from $1 million to $2.5 million/year in racquets revenue without raising prices. - Building the largest pickleball program in the Northeast (1,000 players a week) and pioneering clay court pickleball. - Why his crossover rates hit 80%+ when the industry average is 30%. - Founding the Directors Club of America and building a network of 1,300 directors across 400+ clubs. JC Jarrett Chirico Director of Racquets North Hills Club / Founder, Directors Club of America - [LinkedIn](https://www.linkedin.com/in/jarrett-chirico-dca-b7712649) - [Website](https://www.thedirectorsclubofamerica.com) - [Website](https://www.northhillsclub.com) ### Listen on [Apple Podcasts](https://podcasts.apple.com/us/podcast/courtside-with-evan-dechtman/id1896637504)[Spotify](https://open.spotify.com/show/033gdwEfkshnRXGzo5s7Ay)[Amazon Music](https://music.amazon.com/podcasts/6683235f-b038-43e4-9db8-9a927e972fd0/courtside-with-evan-dechtman) ### Need help filling courts? Book a free strategy call with TopSpin Digital. [Book a Call](https://grow.topspindigital.co) [Previous · EP 03 Sam Hitman ](/courtside/ep/sam-hitman)[Next · EP 05 Karen Schott ](/courtside/ep/karen-schott) ## More episodes [ ![CourtSide Episode 0: Evan Dechtman](/courtside/introducing-courtside-thumb.jpg) Episode 0 May 13, 2026 ### Evan Dechtman, TopSpin Digital Founder A short introduction to CourtSide: why we are building a long-form interview series for the people running racquet sports, what each episode looks like, and how to be considered as a guest. ](/courtside/ep/introducing-courtside)[ ![CourtSide Episode 1: Andy Zodin](/courtside/andy-zodin-thumb.jpg) Episode 1 May 15, 2026 ### Andy Zodin, Columbine Country Club Director of Racquet Sports Andy Zodin on 15 years running racquet sports at Columbine Country Club, what a director actually does day-to-day, the ownership conversations that never go away, staffing teaching pros in 2026, and how private clubs are handling pickleball. ](/courtside/ep/andy-zodin)[ ![CourtSide Episode 2: Julius Gavin](/courtside/julius-gavin-thumb.jpg) Episode 2 May 22, 2026 ### Julius Gavin, Tennis University Independent Tennis Coach, Founder Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client. ](/courtside/ep/julius-gavin) ![TopSpin Digital — racquet sports marketing agency by Heard Digital Marketing](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp) Full-service digital marketing for tennis, pickleball, padel, squash & platform tennis professionals. A division of HEARD Digital Marketing. 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