---
title: "CourtSide: Racquet Sports Interviews | TopSpin Digital"
description: "CourtSide is a 20-minute interview series with the people shaping tennis, pickleball, padel, and squash. Hosted by Evan Dechtman of TopSpin Digital."
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[![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/4c2adb5e-8ab5-4236-8e9f-320746efddfb/topspin-logo-dark.webp)](/)

[Services](/services)

What We Do

[

Digital Marketing Strategy

Custom plans built for racquet sports pros.



](/services/digital-marketing-strategy)[

Social Media and Content

Consistent posting, video, and clip production.



](/services/social-media-content)[

Local SEO and Google Visibility

Get found when locals search for a coach.



](/services/local-seo-google-visibility)[

Automation and AI Tools

Systems that follow up while you coach.



](/services/marketing-automation)[

Baseline

Our flagship marketing assessment for racquet pros.



](/baseline)

For Individuals

[

Executive Brand for Club Leaders

By Invitation 

Personal brand building for GMs, Directors, and rising operators.



](/executive-brand)

By Sport

[Pickleball Coaches ](/pickleball-coach-marketing)[Tennis Pros ](/tennis-coach-marketing)[Padel Clubs ](/padel-marketing)[Squash Programs ](/squash-marketing)

[View all sports](/services)

Featured

### The Game Plan Call

A free strategy session built for racquet sports pros. Walk away with a clear path to fill your courts.

30 minute deep dive

Custom growth roadmap

No obligation, no pressure

[Book your call](/consultation)

Not sure where to start? [See how we work](/about)

By Sport

By Sport

[Pickleball Coach Marketing](/pickleball-coach-marketing)[Tennis Coach Marketing](/tennis-coach-marketing)[Padel Marketing](/padel-marketing)[Squash Marketing](/squash-marketing)

[View All Sports ](/services)

[Resources](/blog)

Featured

[

![Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships](/__l5e/assets-v1/a39d9f73-a404-4a52-b021-b446625e08ae/padel-facility-marketing-strategy-2026.png)

Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships

A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF.



](/blog/padel-facility-marketing-strategy-2026-playbook)[

![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png)

Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue

A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook.



](/blog/pickleball-facility-marketing-strategy-2026-playbook)[

![CourtSide Episode 7 featuring Craig Bell](/courtside/craig-bell-thumb.jpg)

CourtSide Episode 7: Craig Bell

Craig Bell on 27 years running one club's tennis program, retiring to start Bell Boy Sports, and co-hosting nearly 700 podcast episodes.



](/courtside/ep/craig-bell)

[Browse all articles](/blog)

Explore

[

All Articles

Browse the full resource library.



](/blog)[

CourtSide Podcast

Conversations with racquet sports operators.



](/courtside)[

Media Kit

Brand assets, founder bio, and press kit.



](/media-kit)

By Sport

[Pickleball ](/pickleball-coach-marketing)[Tennis ](/tennis-coach-marketing)[Padel ](/padel-marketing)[Squash ](/squash-marketing)

Free Playbook

### Padel Facility Marketing Playbook

Capacity targets, CAC and LTV benchmarks, and stage-based marketing tactics, with a free downloadable PDF.

Pre-launch to steady state

Worksheets and budget templates

Free, no credit card

[Get the playbook](/blog/padel-facility-marketing-strategy-2026-playbook#download)

New resource each week. [Visit the resource library](/blog)

[Facilities](/facilities)[CourtSide](/courtside)[Book a Call](/consultation)

[Demo](/demo)

[![TopSpin Digital](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)](/)

### Services

[All Services Overview ](/services)[Digital Marketing Strategy ](/services/digital-marketing-strategy)[Social Media and Content ](/services/social-media-content)[Local SEO and Google Visibility ](/services/local-seo-google-visibility)[Automation and AI Tools ](/services/marketing-automation)[Baseline ](/baseline)

For Individuals

[Executive Brand By Invitation ](/executive-brand)

### By Sport

[Resources](/blog)[Facilities Clubs ](/facilities)[CourtSide Show ](/courtside)

Featured

### The Game Plan Call

Free strategy session for racquet sports pros.

[Book a Call](/consultation)

The Interview Series 

# CourtSide. 

Long-form conversations with the owners, directors, and head pros shaping racquet sports. Hosted by Evan Dechtman.

[Watch the Intro](/courtside/ep/introducing-courtside)[Be a Guest](/courtside/book)

[Episodes](#episodes)[About the Show](#about)[Be a Guest](/courtside/book)

Episodes 

## On the court. 

[

Start Here, Episode 0

Introducing CourtSide

Why we are building this show, and who it is for.

Watch 

](/courtside/ep/introducing-courtside)

[

![CourtSide Episode 7: Craig Bell](/courtside/craig-bell-thumb.jpg)

Episode 7

Aug 11, 2026

### Craig Bell, Bell Boy Sports

Co-Host, At The Net Podcast

Craig Bell spent 27 and a half years running the tennis program at Bent Tree Country Club in Dallas. In 2024 he retired, moved back to Utah, and started over, selling padel and pickleball gear across the Intermountain region as owner of Bell Boy Sports. Craig is an RSPA Master Professional and co-host of the At The Net Podcast, closing in on 700 episodes with AJ Chabria. We get into starting in the sport in 1974, a 131 mph serve at the Jansen Fast Serve Contest, taking play at University Club Dallas up 300%, coaching his son Chris to a 4-time Texas state championship, and being a 6th generation member of the Chickasaw Nation.



](/courtside/ep/craig-bell)[

![CourtSide Episode 6: Brandon Day](/courtside/brandon-day-thumb.jpg)

Episode 6

Jul 28, 2026

### Brandon Day, North Hills Club

Director of Programming

Brandon Day graduated from Ferris State's Professional Tennis Management program in 2022. Four years later he's the assistant director at a 31-court tri-racquet club, and he's not even 30. He got there by cold-calling Jarrett Chirico for an internship, starting at zero at Royal Oaks Country Club, and working his way from teaching pro to director of programming in under three years. We get into the real math of what young pros make, why burnout is a leadership problem, what certifications actually do for your career, and his goal to be a director by 28 in an industry where the average director is 55+.



](/courtside/ep/brandon-day)[

![CourtSide Episode 5: Karen Schott](/courtside/karen-schott-thumb.jpg)

Episode 5

Jul 14, 2026

### Karen Schott, The Broadmoor

Director of Tennis

Karen Schott has been at The Broadmoor for 32 years. She started as a teaching pro at 24, spent 11 years under Dennis Ralston, a five-time Grand Slam doubles champion and International Tennis Hall of Famer, and took over the program in 2005. Her message to women looking to lead in racquet sports: find a mentor. Walk up to someone you respect and ask. 'Every woman in this business is going to say yes.'



](/courtside/ep/karen-schott)[

![CourtSide Episode 4: Jarrett Chirico](/courtside/jarrett-chirico-thumb.jpg)

Episode 4

Jun 30, 2026

### Jarrett Chirico, North Hills Club / Founder, Directors Club of America

Director of Racquets

Jarrett Chirico grew up with a racquet in his hand. By eleven he was at the Bollettieri Academy on a full scholarship. By sixteen he was the top-ranked junior in America, playing all four junior Grand Slams. Today he builds racquets programs at private clubs and turns them into the highest-revenue departments in the building. He took Baltimore Country Club from $7,000 a month to nearly $100,000, grew Royal Oaks Country Club from $1 million to over $2.5 million a year in racquets revenue, and founded the Directors Club of America, a network of over 1,300 leaders across 400+ clubs. In January 2026, Jarrett moved to North Hills Club in Raleigh to take on his next challenge: 22 tennis courts, 6 pickleball courts, and 3 padel courts.



](/courtside/ep/jarrett-chirico)[

![CourtSide Episode 3: Sam Hitman](/courtside/sam-hitman-thumb2.jpg)

Episode 3

Jun 16, 2026

### Sam Hitman, Gates Tennis Center

General Manager

Sam Hitman has been managing Gates Tennis Center since 1993. In 30+ years he's turned a public facility into the host of the country's largest sanctioned tennis tournament, launched two more facilities across Colorado, and built a scholarship program for kids who can't afford lessons. We get into the public-private partnership with The Park People, running three facilities at once, the real economics of public tennis, how he added quiet pickleball courts, and why he started teaching other people how to run facilities.



](/courtside/ep/sam-hitman)[

![CourtSide Episode 2: Julius Gavin](/courtside/julius-gavin-thumb.jpg)

Episode 2

May 22, 2026

### Julius Gavin, Tennis University

Independent Tennis Coach, Founder

Julius Gavin, known online as tennis.god, has nearly 90,000 Instagram followers, charges $1,000 for six hours of coaching, and claims he can build a complete tennis game in 40 hours. We get into the math behind the program, the fraud accusations, the real economics of driving thousands of miles with a trunk full of balls, and how short-form content converts a viewer into a paid client.



](/courtside/ep/julius-gavin)[

![CourtSide Episode 1: Andy Zodin](/courtside/andy-zodin-thumb.jpg)

Episode 1

May 15, 2026

### Andy Zodin, Columbine Country Club

Director of Racquet Sports

Andy Zodin on 15 years running racquet sports at Columbine Country Club, what a director actually does day-to-day, the ownership conversations that never go away, staffing teaching pros in 2026, and how private clubs are handling pickleball.



](/courtside/ep/andy-zodin)[

![CourtSide Episode 0: Evan Dechtman](/courtside/introducing-courtside-thumb.jpg)

Episode 0

May 13, 2026

### Evan Dechtman, TopSpin Digital

Founder

A short introduction to CourtSide: why we are building a long-form interview series for the people running racquet sports, what each episode looks like, and how to be considered as a guest.



](/courtside/ep/introducing-courtside)

The Show 

## About CourtSide. 

CourtSide is produced by TopSpin Digital, the marketing agency built for racquet sports. Each episode features a 20-minute conversation with someone shaping the business of tennis, pickleball, padel, and squash. No scripts, just the people doing the work, talking about what they've learned.

[Subscribe on YouTube](https://youtube.com/@topspindigital)

The Interview Series

CourtSide. 

[YouTube ](https://www.youtube.com/@topspindigital)[Apple Podcasts ](https://podcasts.apple.com/us/podcast/courtside-with-evan-dechtman/id1896637504)[Spotify ](https://open.spotify.com/show/033gdwEfkshnRXGzo5s7Ay)[Amazon Music ](https://music.amazon.com/podcasts/6683235f-b038-43e4-9db8-9a927e972fd0/courtside-with-evan-dechtman)

![TopSpin Digital — racquet sports marketing agency by Heard Digital Marketing](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)

Full-service digital marketing for tennis, pickleball, padel, squash & platform tennis professionals. A division of HEARD Digital Marketing.

[About](/about)[Privacy Policy](/privacy)[Terms of Service](/terms)[Resources](/blog)[Connect AI](/connect)

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