--- title: "Baseline: Marketing Platform for Coaches | TopSpin Digital" description: "The all-in-one marketing and automation platform for independent racquet sports coaches. Fill your schedule, grow your audience, run your business." lang: en-US json-ld: | [ { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://topspindigital.co/#agency", "name": "TopSpin Digital", "url": "https://topspindigital.co", "image": "https://topspindigital.co/images/og-image.png?v=2", "description": "The only digital marketing agency built exclusively for tennis, pickleball, padel, squash, and platform tennis pros, clubs, and facilities.", "knowsAbout": [ "tennis marketing", "pickleball marketing", "padel marketing", "racquet sports digital marketing", "sports facility marketing" ], "areaServed": { "@type": "Country", "name": "United States" }, "serviceType": [ "Digital Marketing", "SEO", "Google Ads", "Social Media Marketing", "Website Design" ] }, { "@context": "https://schema.org", "@type": "Organization", "name": "TopSpin Digital", "url": "https://topspindigital.co", "logo": "https://topspindigital.co/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp", "telephone": "+17208970448", "description": "Racquet sports marketing agency serving tennis, pickleball, padel, and squash coaches, clubs, and facilities.", "parentOrganization": { "@type": "Organization", "name": "HEARD Digital Marketing", "url": "https://heardmarketing.io" }, "sameAs": [ "https://facebook.com/topspindigital", "https://www.instagram.com/topspindigitalco/", "https://linkedin.com/company/topspindigital" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://topspindigital.co/" }, { "@type": "ListItem", "position": 2, "name": "Baseline", "item": "https://topspindigital.co/baseline" } ] } ] --- [![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/4c2adb5e-8ab5-4236-8e9f-320746efddfb/topspin-logo-dark.webp)](/) [Services](/services) What We Do [ Digital Marketing Strategy Custom plans built for racquet sports pros. ](/services/digital-marketing-strategy)[ Social Media and Content Consistent posting, video, and clip production. ](/services/social-media-content)[ Local SEO and Google Visibility Get found when locals search for a coach. ](/services/local-seo-google-visibility)[ Automation and AI Tools Systems that follow up while you coach. ](/services/marketing-automation)[ Baseline Our flagship marketing assessment for racquet pros. ](/baseline) For Individuals [ Executive Brand for Club Leaders By Invitation Personal brand building for GMs, Directors, and rising operators. ](/executive-brand) By Sport [Pickleball Coaches ](/pickleball-coach-marketing)[Tennis Pros ](/tennis-coach-marketing)[Padel Clubs ](/padel-marketing)[Squash Programs ](/squash-marketing) [View all sports](/services) Featured ### The Game Plan Call A free strategy session built for racquet sports pros. Walk away with a clear path to fill your courts. 30 minute deep dive Custom growth roadmap No obligation, no pressure [Book your call](/consultation) Not sure where to start? [See how we work](/about) By Sport By Sport [Pickleball Coach Marketing](/pickleball-coach-marketing)[Tennis Coach Marketing](/tennis-coach-marketing)[Padel Marketing](/padel-marketing)[Squash Marketing](/squash-marketing) [View All Sports ](/services) [Resources](/blog) Featured [ ![Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships](/__l5e/assets-v1/a39d9f73-a404-4a52-b021-b446625e08ae/padel-facility-marketing-strategy-2026.png) Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF. ](/blog/padel-facility-marketing-strategy-2026-playbook)[ ![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png) Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook. ](/blog/pickleball-facility-marketing-strategy-2026-playbook)[ ![CourtSide Episode 8 featuring Kyle LaCroix](/courtside/kyle-lacroix-thumb.jpg) CourtSide Episode 8: Kyle LaCroix Kyle LaCroix has certified and mentored over 1,700 tennis coaches. He runs SETS Consulting and is an RSPA Master Professional. ](/courtside/ep/kyle-lacroix) [Browse all articles](/blog) Explore [ All Articles Browse the full resource library. ](/blog)[ CourtSide Podcast Conversations with racquet sports operators. ](/courtside)[ Media Kit Brand assets, founder bio, and press kit. ](/media-kit) By Sport [Pickleball ](/pickleball-coach-marketing)[Tennis ](/tennis-coach-marketing)[Padel ](/padel-marketing)[Squash ](/squash-marketing) Free Playbook ### Pickleball Facility Marketing Playbook Site selection, revenue models, and stage-based marketing tactics, with a free downloadable PDF. Site selection to steady state Worksheets and budget templates Free, no credit card [Get the playbook](/blog/pickleball-facility-marketing-strategy-2026-playbook#download) New resource each week. [Visit the resource library](/blog) [Facilities](/facilities)[CourtSide](/courtside)[Book a Call](/consultation) [Demo](/demo) [![TopSpin Digital](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)](/) ### Services [All Services Overview ](/services)[Digital Marketing Strategy ](/services/digital-marketing-strategy)[Social Media and Content ](/services/social-media-content)[Local SEO and Google Visibility ](/services/local-seo-google-visibility)[Automation and AI Tools ](/services/marketing-automation)[Baseline ](/baseline) For Individuals [Executive Brand By Invitation ](/executive-brand) ### By Sport [Resources](/blog)[Facilities Clubs ](/facilities)[CourtSide Show ](/courtside) Featured ### The Game Plan Call Free strategy session for racquet sports pros. [Book a Call](/consultation) ![Tennis court baseline view representing the foundation of TopSpin Digital's marketing approach](https://images.unsplash.com/photo-1587280501635-68a0e82cd5ff?w=1920) For Independent Coaches # Baseline. The business system built for racquet sports coaches. Booking, payments, follow-up, and the marketing that keeps your schedule full. Everything you need to fill your schedule, grow your audience, and run your business without the admin headache. [Book a Discovery Call](/consultation)[Try the Interactive Demo](/demo) Meet Martina ## Your AI teammate. Martina is the AI at the center of Baseline. She handles your follow-up, answers inquiries, chases down payments, and keeps your racquet sports business moving while you are on the court. Martina is included on the Elite plan. ## Sound familiar? You're an incredible tennis, pickleball, or racquet sports coach on the court. But running a business off the court? That's a different game entirely. ### No Time for Admin Is this you? After 6+ hours on court, who wants to send invoices, chase no-shows, and update social media? ### Chasing Payments Students forget to pay. You forget to invoice. Revenue slips through the cracks every single week. ### No-Show Students Without automated reminders, 20-30% of students don't show up and you lose that income. ### Zero Online Presence Your competitors are posting daily. You haven't updated Instagram in 3 months. New students can't find you. What if you had your own AI-powered assistant? All-In-One Platform ## Everything you need, nothing you don't Six powerful tools working together as your virtual business partner. One platform, zero headaches. Automation ### Court & Session Booking Wake up to a full calendar without sending a single text. Parents and new students book themselves at 11 PM, 6 AM, whenever works for them. Your schedule fills while you sleep. Revenue ### Payment Collection No more awkward 'hey, you still owe me' conversations. Every lesson, every package, every recurring payment collected automatically and on time. You stop chasing money and start watching it land in your account like clockwork. Retention ### Automated Reminders Stop losing $50–$100 per empty court slot. Smart SMS and email reminders bring your no-show rate down to nearly zero, recovering thousands in lost revenue every year without you lifting a finger. Growth ### Email Marketing Stay top of mind with every student and parent on your list without writing a single email. Lapsed students get pulled back automatically. Current students feel valued. New prospects get nurtured until they book. Visibility ### Social Media Integration Have a consistent, professional online presence that attracts new students weekly. No more staring at a blank screen after six hours on court trying to think of something to post. Your brand grows while you recover. AI-Powered ### AI Assistant Be mid-drill, fully locked in with your student, while a parent calling about availability gets a friendly, professional response and books a lesson on the spot. You never miss a lead and never lose a prospect to a competitor who picked up the phone first. ## Pick your path to a fully booked, stress-free coaching business. No hidden fees. No long-term contracts. Just the tools you need to grow. ### Starter The foundation. Automated booking and payments so you stop chasing texts. $97/mo For the coach who is done drowning in scheduling texts, chasing payments, and losing students to no-shows. Starter puts the foundation in place: automated booking, payment collection, and smart reminders that fill your calendar and protect your income. Within 30 days, you'll feel the weight lift. - The Baseline 90 playbook included - Court and session booking - Payment collection - Automated reminders - Review requests Most Popular ### Pro Marketing tools to grow your client base. $197/mo For the coach who has the basics handled but knows there's untapped revenue sitting on the table. Pro adds automated email marketing, social media automation, and review management that bring back lapsed students and attract new ones. This is where coaches typically see their calendar fully booked 2 to 3 weeks out. - The Baseline 90 playbook included - Everything in Starter - Email marketing - Social media integration - Google Business Profile management - Package renewal automation ### Elite Full automation. Total freedom. $297/mo The complete system. Everything runs without you: your AI assistant answers calls and books lessons around the clock, your marketing drives a steady pipeline of new students, your payments collect themselves, and your schedule fills weeks in advance. This is what full automation looks like. - The Baseline 90 playbook included - Everything in Pro - Martina, your AI assistant - Student onboarding automation - At-risk student alerts - Seasonal rebooking The one-time $500 setup fee is waived when you commit to 3 months upfront. [See Full Pricing & Features](/signup) ## A day in your life See the difference TopSpin makes, from chaos to calm. ### Without TopSpin 6am: Wake up, check 12 unread texts about lesson changes Between lessons: Chase 3 students for late payments Lunch break: Try to post something on Instagram, give up 5pm: Manually text tomorrow's students reminders 8pm: Realize you forgot to invoice 2 students this week 10pm: Too exhausted to even think about marketing ### With TopSpin 6am: Wake up to a fully booked calendar for the week Between lessons: Payments already collected automatically Lunch break: AI posted your weekly content this morning 5pm: Students already got their automated reminders 8pm: Check your dashboard, all invoices sent & paid 10pm: Relax. Your AI assistant is handling inquiries. ## Ready to put your business on Baseline? [Book a Discovery Call](/consultation) ![TopSpin Digital — racquet sports marketing agency by Heard Digital Marketing](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp) Full-service digital marketing for tennis, pickleball, padel, squash & platform tennis professionals. A division of HEARD Digital Marketing. [About](/about)[Privacy Policy](/privacy)[Terms of Service](/terms)[Resources](/blog)[Connect AI](/connect) [(720) 897-0448](tel:+17208970448) [](https://facebook.com/topspindigital?utm_source=topspindigital&utm_medium=footer&utm_campaign=social_icons&utm_content=facebook)[](https://www.instagram.com/topspindigitalco/?utm_source=topspindigital&utm_medium=footer&utm_campaign=social_icons&utm_content=instagram)[](https://www.linkedin.com/company/topspindigital/?utm_source=topspindigital&utm_medium=footer&utm_campaign=social_icons&utm_content=linkedin) © 2026 TopSpin Digital. All rights reserved. Made with ❤️ by [HEARD](https://heardmarketing.io)