--- title: "Evan Dechtman: Founder, TopSpin Digital" description: "Evan Dechtman is the founder of TopSpin Digital, a marketing platform built for racquet sports professionals. 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He works with tennis, pickleball, padel, squash, and platform tennis coaches and facility owners to help them get found online, fill more court time, and run a better business. Evan writes about practical marketing, growth, and operations for the people who actually run the courts.", "image": "https://topspindigital.co/lovable-uploads/evan-headshot.png", "url": "https://topspindigital.co/author/evan-dechtman", "email": "evan@topspindigital.co", "sameAs": [ "https://www.linkedin.com/in/heardmarketing/" ], "worksFor": { "@type": "Organization", "name": "TopSpin Digital", "url": "https://topspindigital.co" } } } ] --- [![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)![TopSpin Digital — racquet sports marketing agency logo](/__l5e/assets-v1/4c2adb5e-8ab5-4236-8e9f-320746efddfb/topspin-logo-dark.webp)](/) [Services](/services) What We Do [ Digital Marketing Strategy Custom plans built for racquet sports pros. ](/services/digital-marketing-strategy)[ Social Media and Content Consistent posting, video, and clip production. ](/services/social-media-content)[ Local SEO and Google Visibility Get found when locals search for a coach. ](/services/local-seo-google-visibility)[ Automation and AI Tools Systems that follow up while you coach. ](/services/marketing-automation)[ Baseline Our flagship marketing assessment for racquet pros. ](/baseline) For Individuals [ Executive Brand for Club Leaders By Invitation Personal brand building for GMs, Directors, and rising operators. ](/executive-brand) By Sport [Pickleball Coaches ](/pickleball-coach-marketing)[Tennis Pros ](/tennis-coach-marketing)[Padel Clubs ](/padel-marketing)[Squash Programs ](/squash-marketing) [View all sports](/services) Featured ### The Game Plan Call A free strategy session built for racquet sports pros. Walk away with a clear path to fill your courts. 30 minute deep dive Custom growth roadmap No obligation, no pressure [Book your call](/consultation) Not sure where to start? [See how we work](/about) By Sport By Sport [Pickleball Coach Marketing](/pickleball-coach-marketing)[Tennis Coach Marketing](/tennis-coach-marketing)[Padel Marketing](/padel-marketing)[Squash Marketing](/squash-marketing) [View All Sports ](/services) [Resources](/blog) Featured [ ![Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships](/__l5e/assets-v1/a39d9f73-a404-4a52-b021-b446625e08ae/padel-facility-marketing-strategy-2026.png) Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF. ](/blog/padel-facility-marketing-strategy-2026-playbook)[ ![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png) Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook. ](/blog/pickleball-facility-marketing-strategy-2026-playbook)[ ![CourtSide Episode 8 featuring Kyle LaCroix](/courtside/kyle-lacroix-thumb.jpg) CourtSide Episode 8: Kyle LaCroix Kyle LaCroix has certified and mentored over 1,700 tennis coaches. He runs SETS Consulting and is an RSPA Master Professional. ](/courtside/ep/kyle-lacroix) [Browse all articles](/blog) Explore [ All Articles Browse the full resource library. ](/blog)[ CourtSide Podcast Conversations with racquet sports operators. ](/courtside)[ Media Kit Brand assets, founder bio, and press kit. ](/media-kit) By Sport [Pickleball ](/pickleball-coach-marketing)[Tennis ](/tennis-coach-marketing)[Padel ](/padel-marketing)[Squash ](/squash-marketing) Free Playbook ### Pickleball Facility Marketing Playbook Site selection, revenue models, and stage-based marketing tactics, with a free downloadable PDF. Site selection to steady state Worksheets and budget templates Free, no credit card [Get the playbook](/blog/pickleball-facility-marketing-strategy-2026-playbook#download) New resource each week. [Visit the resource library](/blog) [Facilities](/facilities)[CourtSide](/courtside)[Book a Call](/consultation) [Demo](/demo) [![TopSpin Digital](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp)](/) ### Services [All Services Overview ](/services)[Digital Marketing Strategy ](/services/digital-marketing-strategy)[Social Media and Content ](/services/social-media-content)[Local SEO and Google Visibility ](/services/local-seo-google-visibility)[Automation and AI Tools ](/services/marketing-automation)[Baseline ](/baseline) For Individuals [Executive Brand By Invitation ](/executive-brand) ### By Sport [Resources](/blog)[Facilities Clubs ](/facilities)[CourtSide Show ](/courtside) Featured ### The Game Plan Call Free strategy session for racquet sports pros. [Book a Call](/consultation) ![Evan Dechtman, Founder, TopSpin Digital](/lovable-uploads/evan-headshot.png) Author # Evan Dechtman Founder, TopSpin Digital Evan Dechtman is the founder of TopSpin Digital, a marketing platform built for racquet sports professionals. He works with tennis, pickleball, padel, squash, and platform tennis coaches and facility owners to help them get found online, fill more court time, and run a better business. Evan writes about practical marketing, growth, and operations for the people who actually run the courts. [Email](mailto:evan@topspindigital.co)[LinkedIn](https://www.linkedin.com/in/heardmarketing/)[More about Evan](/about) ## Posts by Evan Dechtman [ ![5 Ways Coaches Can Get Found on Google: infographic showing Google Business Profile optimization, keyword targeting, content creation, reviews, and local link building for tennis coaches](/__l5e/assets-v1/66c9531e-4e87-4500-8b26-38aa09ae5865/get-found-on-google-infographic.png) April 1, 2026 ### 5 Ways Coaches Can Get Found on Google Local search is the fastest path to new students. Here are five practical moves that put your coaching business at the top of the page. Read more ](/blog/get-found-on-google)[ ![Infographic comparing why coaches don't need a bigger ad budget: strategy beats spend through better targeting, messaging, conversion, and lower cost per client](/__l5e/assets-v1/cbc4424e-b850-493f-9e2d-178a5edf218a/bigger-ad-budget-infographic.png) April 15, 2026 ### Why Coaches Don't Need a Bigger Ad Budget Spending more rarely fixes a leaky funnel. Learn what to optimize before you scale paid media. Read more ](/blog/bigger-ad-budget)[ ![The Pickleball Facility Marketing Stack: 5-layer infographic showing Awareness, Consideration, Conversion, Retention, and Advocacy with tools and channels for each stage](/__l5e/assets-v1/a3ea30fe-2e6b-44ee-9925-f1c12629cd00/pickleball-marketing-stack-infographic.png) May 1, 2026 ### The Pickleball Facility Marketing Stack From booking to follow-up, the right tools turn casual drop-ins into loyal members. Here is the stack we recommend. Read more ](/blog/pickleball-marketing-stack)[ ![Infographic showing the 5-step playbook for racquet sports facilities to fill courts and grow memberships: Get Found, Drive Interest, Make It Easy, Build Loyalty, and Grow & Scale](/__l5e/assets-v1/43463945-414d-41b8-b2f1-cb0012d5b056/fill-courts-grow-memberships-infographic.png) May 5, 2026 ### How Racquet Sports Facilities Fill Courts and Grow Memberships in 2026 The full top-of-funnel system that keeps a facility's calendar full year-round: local visibility, intro offers, the membership funnel, and what to measure every week. Read more ](/blog/fill-courts-and-memberships-facility-marketing-playbook)[ ![The Programming Playbook infographic: turning clinics, leagues, and camps into recurring revenue with a year-round program calendar and recurring revenue system](/__l5e/assets-v1/850c5c37-fe23-4a83-a685-ea0b14ddfada/programming-playbook-infographic.png) May 8, 2026 ### The Programming Playbook: Turning Clinics, Leagues, and Camps Into Recurring Revenue Programs are the highest-margin product a facility sells, yet most are marketed as an afterthought. Here is how to package, price, and promote them so they fill on the first promo cycle. Read more ](/blog/programs-leagues-recurring-revenue-racquet-sports-facilities)[ ![Never Miss a Lead infographic showing the 6-step Lead to Loyal Players automation system and the 5-part reputation system that fills courts for racquet sports facilities](/__l5e/assets-v1/d4ec44d7-01c7-4e26-a791-bde1aea85329/never-miss-a-lead-infographic.png) May 12, 2026 ### Never Miss a Lead: The Front-Desk Automation and Reputation System Every Facility Needs Most facilities lose a third of their inquiries to slow follow-up and never ask satisfied members for reviews. Here is the combined automation and reputation engine that fixes both. Read more ](/blog/never-miss-a-lead-facility-automation-reputation)[ ![Infographic showing how to start a pickleball business with startup costs, ROI projections, marketing channels, and a 5-step launch plan](/__l5e/assets-v1/fa7e2e72-cd86-47e4-80ef-e34f4b38ba75/pickleball-business-infographic.png) May 1, 2026 ### How to Start a Pickleball Business: Costs, ROI, and the Marketing You Actually Need What it really costs to open a pickleball club, what the ROI looks like, and the marketing layer most new owners forget until courts sit empty. Read more ](/blog/how-to-start-a-pickleball-business)[ ![Pickleball Franchise vs Independent Club infographic comparing brand awareness, marketing support, startup costs, flexibility, and competition for franchise and independent club models](/__l5e/assets-v1/7b5b4ea3-1995-4c8c-9688-0c23d41dd1ee/pb_grow.png) May 8, 2026 ### Pickleball Franchise vs Independent Club: The Marketing Reality Check A pickleball franchise gives you a brand. An independent club gives you margin. Here is what each one actually means for your marketing. Read more ](/blog/pickleball-franchise-vs-independent-marketing)[ ![Infographic comparing top tennis club software in 2026, including ClubSpark, CourtReserve, Playtomic, TeamSnap, and Wisely, with features, pricing, and what software cannot do for marketing.](/__l5e/assets-v1/4222265b-abce-46e9-8065-19299bfa96db/tennis-club-software-comparison-infographic.png) May 15, 2026 ### Tennis Club Software in 2026: A Founder's Comparison (and What It Won't Do for You) An honest look at CourtReserve, PlayByPoint, Clubspot, and the rest, plus the marketing layer no club software actually delivers. Read more ](/blog/tennis-club-software-comparison-2026)[ ![The Best Pickleball Club Software in 2026 infographic comparing CourtReserve, PlayByPoint, Playtime Scheduler, and others, plus the marketing layer every owner misses](/__l5e/assets-v1/92e26f7b-04c9-4fbf-becb-ad51b98c5d5c/best-pickleball-club-software-2026-infographic.png) May 22, 2026 ### The Best Pickleball Club Software in 2026, Plus the Marketing Layer Every Owner Misses An honest comparison of CourtReserve, PlayByPoint, Playtime Scheduler, and the rest, plus the marketing system every pickleball owner forgets to build. Read more ](/blog/best-pickleball-club-software-2026)[ ![Padel club software infographic showing dashboard features, booking management, and member tools for US operators](/__l5e/assets-v1/5a7b45f4-9558-40f4-89cf-c9dd27bfcad0/padel-club-software-infographic.png) May 29, 2026 ### Padel Club Software in 2026: A Founder's Guide for US Operators Padel is the fastest growing racquet sport in the US, but the software conversation is still wide open. Here is what actually works for new and growing padel clubs. Read more ](/blog/padel-club-software-2026)[ ![How to Start a Pickleball Club: The 2026 Founder's Playbook infographic](/__l5e/assets-v1/3ae3ad5b-ecf5-437e-90d8-e46fc706c949/pickleball-club-playbook.png) June 5, 2026 ### How to Start a Pickleball Club: The 2026 Founder's Playbook A practical, step-by-step guide to starting a pickleball club in 2026, from picking a model to filling your first 100 memberships. Read more ](/blog/how-to-start-a-pickleball-club)[ ![How to start a padel club infographic: the 2026 founder's 7-step playbook with checklist and court imagery](/__l5e/assets-v1/b1fbd706-3245-4459-949f-a60fc0c86d4f/padel-club-playbook.png) June 12, 2026 ### How to Start a Padel Club: The 2026 Founder's Playbook A practical, step-by-step guide to starting a padel club in the US in 2026, from picking a model to filling your first 100 memberships. Read more ](/blog/how-to-start-a-padel-club)[ ![Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships](/__l5e/assets-v1/a39d9f73-a404-4a52-b021-b446625e08ae/padel-facility-marketing-strategy-2026.png) June 12, 2026 ### Padel Facility Marketing Strategy: Your 2026 Playbook for Bookings and Memberships A capacity-led marketing strategy for padel facilities in 2026. Occupancy targets, CAC and LTV benchmarks, stage-based playbooks, and a free downloadable PDF. Read more ](/blog/padel-facility-marketing-strategy-2026-playbook)[ ![Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue](/__l5e/assets-v1/9923ac9d-f0a2-4873-ae55-99ad3d6b4281/pickle_playbook_2026.png) July 3, 2026 ### Pickleball Facility Marketing Strategy: Your 2026 Playbook for Memberships and Court Revenue A capacity-led marketing strategy for pickleball facilities in 2026. Site selection, club concept, revenue models, franchise landscape, local SEO, paid media, and a free downloadable PDF playbook. Read more ](/blog/pickleball-facility-marketing-strategy-2026-playbook)[ ![Local SEO for Padel & Pickleball Clubs: The 2026 Playbook for More Bookings](/__l5e/assets-v1/2d3e0244-4675-433e-bf29-6fc8dd05a115/local-seo-padel-pickleball-clubs-2026.webp) June 15, 2026 ### Local SEO for Padel & Pickleball Clubs: The 2026 Playbook for More Bookings The 2026 local SEO playbook for padel and pickleball clubs: Google Business Profile optimization, review velocity, location pages, local ads, and ROI tracking to drive more bookings. Read more ](/blog/local-seo-padel-pickleball-clubs-2026)[ ![Club operator reviewing TopSpin Club dashboard on laptop, tablet, and phone with tennis, pickleball, and padel courts in background](/__l5e/assets-v1/8d041a8a-a0b9-4a86-a6fb-36429f38aeff/racquet-sports-club-software-2026-hero.webp) June 24, 2026 ### Racquet Sports Club Software in 2026: The Honest Comparison for Owners Who Hate Feature Lists Side-by-side comparison of CourtReserve, PlayByPoint, Playtomic, Club Automation, EZFacility, Upper Hand, eSoft Planner, and Playtime Scheduler for tennis, pickleball, and padel clubs in 2026. Read more ](/blog/racquet-sports-club-software-2026)[ ![Understanding the Cost of Marketing for Padel, Tennis, & Pickleball Clubs in 2026](/__l5e/assets-v1/f339016c-566c-40be-834a-c2128541c080/cost-marketing-2026.png) June 15, 2026 ### Understanding the Cost of Marketing for Padel, Tennis, & Pickleball Clubs in 2026 A data-driven guide to calculating and optimizing marketing spend for padel, tennis, and pickleball facilities, with phased budgets, channel benchmarks, and unit economics frameworks for 2026. Read more ](/blog/padel-facility-marketing-cost-guide-2026) ![TopSpin Digital — racquet sports marketing agency by Heard Digital Marketing](/__l5e/assets-v1/950004f0-86d1-4cda-a0d6-27967e4b0537/topspin-logo-light.webp) Full-service digital marketing for tennis, pickleball, padel, squash & platform tennis professionals. A division of HEARD Digital Marketing. 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